Layer Longevity Programme

Persistent & strong,
lay long

With breed standards now exceeding a genetic potential of 100 weeks age at depletion and 500 eggs, our Layer Longevity Programme supports you in maximising the longevity potential of your hens, enabling them to produce more high-quality eggs for longer. This sustainable approach helps you build a dependable business while contributing to feeding the future.

Laying hen looking straight ahead

IMPROVED LAYER PERSISTENCY

MORE SUSTAINABLE PRODUCTION

Benefits

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Higher resilience

Uniform flocks of well-developed pullets

Better developed body frame

Improved gut health

Improved bone stability

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Better performance

Higher laying persistency

Improved eggshell quality

Higher feed efficiency

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Improved sustainability

Fewer hens needed to produce the same egg output

Reduced carbon footprint

Transparency on carbon footprint per kilogram of eggs

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Contributing to welfare

Better nutritional support at every stage of the layer life cycle

Solutions tailored to flock performance and history

Lower mortality

Farmer holding a tray of eggs with hens in the background

What is the Layer Longevity Programme?

With simplified access to nutrition expertise, including in-feed and on-farm solutions, the Layer Longevity Programme enables you to maximise performance, resilience and productivity. Develop a tailored nutrition programme that extends laying cycles and provides the support that hens need to thrive – from rearing to maturity. Because when it comes to improving sustainability and profitability, every extra week of laying counts.

Producing more eggs with fewer hens can also result in a lower carbon footprint per kilogram of eggs. And you can monitor this thanks to our MyEggPrint tool. It allows you to identify emissions hotspots and target climate mitigation measures in your own operations and in your wider chain – facilitating regulatory compliance and helping your products to stand out in an increasingly environmentally conscious market.

Read more about MyEggPrint

Why choose the Layer Longevity Program?

Tailored, fit-to-flock
approach

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Maintain 
persistency in lay

Extend egg
production cycles

Profitable
and future-proof

Transparent progress
monitoring

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One week of extra
lay at a time

Our approach

What’s the best way to ensure your flock benefits from improved performance at every stage of the production cycle? By looking at the data! Based on a detailed analysis of your past and current flocks, we develop and implement an expert nutrition programme tailored to the specific needs of your hens. We then closely monitor progress and adjust as necessary to ensure producers can meet their productivity and sustainability goals.

Female farmer holding a layer hen

Better performance across the production cycle

Pre-pullet placement

Support developing digestive system

Improve nutrient utilisation

Ensure proper skeletal and body frame development

Point of lay

Develop sufficient feed intake capacity for rapid onset of lay

Ensure proper calcium metabolism and medullary bone function

Manage gut health stressors

40 weeks

Maintain optimal eggshell quality

Manage egg size

Ensure optimal liver function

>60 weeks

Maintain optimal eggshell quality

Manage egg size

Ensure optimal liver function 

Manage gut health stressors

Production line in a factory with eggs

Discover the Layer Longevity Program

Want to find out how the Layer Longevity Program can increase your egg production and support sustainability? Contact your local Trouw Nutrition representative today to schedule a consultation and explore the benefits of this innovative programme.

Contact your local representative

Sustainability roadmap

We understand how making more
sustainable decisions becomes easier
with improved egg quality, feed efficiency,
and better hen care. This is why we
developed the Layer Longevity Program.